It’s been a while since I blogged so I’m going to take it easy on my first blog post for a while.
Now that I’m fairly settled at Headshift I find myself turning my attention back to the industry I spent a lot of time in prior to my move into Social Business Consulting. During my time at Pfizer I had a lot of exposure to the efforts internal to the organisation attempting to get social business up and running. Now I’m on the outside I find myself looking into the marketing side of the pharmaceutical industry.
There’s some interesting stuff out there. Like most industries they are in the early stages of understanding this stuff but unlike most industries they are having to find ways around some tough regulations that are imposed on them. One thing that is very good to see is that some people “get it”.
Sid.
P.S. I hate the term “marketing”, it makes me feel a little dirty.
Tags: marketing, pharma, regulations, social media